American Home Products Essay

Pharmacy had not reached the heavy competition yet during early 1980s, AHP was still the early adopter in the industry, however, the nature of the market will change very quickly follow by the globalization and fast developing of medical technology, efficiency of information communication and financial industry. The competitor will able to launch variously strategies, with wild coverage of products via extended channels in more regions/counties. †¢ Because of debt free strategy, the company had limited investment in R&D. Even they can provide the â€Å"me to product† but the industry will change with more related regulation to be generated from government, that will require each pharmacy company spend longer time, more money to do the testing before launch to the market, â€Å"me to product† will slow down the process to catch the new market segmentation. †¢ Brand risk, due to the company was only focus on the interest of shareholders; lack of CSR (corporate social responsibility) will be another risk. †¢ Over centralized power in the leadership even $500 expense need approved by CEO. Not easy money system and not enough flexibility. b) Financial risks Debt free strategy Case Study/American Home Products Corporation 1 †¢ †¢ Will cause the lack of confident from institutional investors and individual investors due to the low leverage. Inflation! According the public information, the inflation rates from 1979 to 1981 was 11. 22%, 13. 58% and 10. 35%, that means holding money equals losing money. 729m+593m+494 =1816 m which was the total cash AHP was holding, times the averagely discount rate of inflation 11. 72%, they company lost 212. 8 million in 3 years. http://inflationdata. om/inflation/inflation_rate/historicalinflati on. aspx †¢ †¢ †¢ Mismatch between AHP’s performance and stock price, as there was not financial strategy. High tax High dividend payout ratio. 30%-70% debt of total capital †¢ Could possibly downgrading the bond credit level from AAA to AA at beginning 2) Can AHP create value for its shareholders by changing the level of debt? What capital structure would you recommend as appropriate for AHP? What are the advantages and disadvantages of leveraging up this company? The simple answer is â€Å"Yes†. We propose the multiple steps to achieve better leverage. Targeting 30% debt in the first year, because our competitor uses that ratio too, that can be use as benchmark to convince shareholders. Second year we can go for 50% and 70% in the third year. Advantage: Case Study/American Home Products Corporation 2 †¢ Use the excess cash to repurchase common stock will reduce common shares from 155. 5(30% debt) m to 118. 9m (70% debt), as the result that will increase the earning per share as well as the stock price. †¢ Will increase the tax efficiency, the income tax can be reduced to 383. 7m from 455. 2 m. Even the debt interest rate is at 14%, but comparing with 48% tax rate that is very low. †¢ Debt is a good tool to against inflation, as mentioned before, the average inflation rate from 1979-1981 was very high, borrowing money is good way to maintain the company’s assets to staying valuable. Disadvantage, †¢ †¢ †¢ AHP might lose it AAA bond rate Shareholders and senior management team will disagree/agree, and that will split the team at the top of management Potentially risk to bankruptcy with less cash, and easy to be attacked by competitor or financial institutions. 3) What are the possible ways for leveraging AHP? Besides to repurchase the common stock, other ways are: †¢ †¢ †¢ Buy government bond or financial institutions’ bond.

Global Marketing

Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed ? 3 billion. Currently, the company is the third largest after Wal-Mart and Carrefour in terms of revenue but only second to Wal-Mart in terms of profits. The company has diversified its market target into clothing, food, financial services, drink, home, car insurance, telecoms and health. Jack Cohen founded Tesco PLC in 1919 in East London and the company has grown over the years and now has a 30.9% market share in the United Kingdom which makes it the largest retailer in the UK (Applegate & Johnsen, 2007, p. 128). The core business of the company is large format food stores and other convenience items. It operates under four banners namely, Extra, Superstore, Metro and Express. This report analyses the critical marketing issues that is facing Tesco PLC. It will explore the global marketing strategies being pursued by the company and attempt to draw comparisons between its approach and appropriate theoretical concepts and models. The study will also evaluate whether the model being used by the company is still relevant in the current marketing practice or not. The study will rely on the following methodology in the analysis.External environmental analysisTesco Plc operates in an industry that is dominated by two other companies in the global business environment. Its main competitors are Wal-Mart and Carrefour who have a huge base of loyal customers. The external environment will be analysed using the STEEPLED model in order to assess the ethics and demographic factors in the analysis.Political FactorsTesco Plc now operates in Europe, Asia and North America and as such its performance is a function of legislative and political conditions of all the countries it operates in including the European Union. The company is affected by employment legislations as most governments encourage retailers to provide mixed job opportunities from low pay ing unskilled to the well paying high skilled jobs (McLoughlin & Aaker 2010, p. 53). The operations of the company are therefore highly sensitive to the political environment. For instance in Malaysia the government passed legislations that limit the number of stores the company can operate in the country. Tesco Plc employs the local people especially at the lower and middle management levels, pays taxes and complies with the local laws to ensure that its operations are not hindered by such factors.Economic FactorsThe economic factors affect the costs, demand, prices and profits of Tesco Plc. High unemployment levels and difficult economic times reduces the ability of households to purchase products and as such affects the demand required for the company to produce such goods (Pradhan 2009, p. 88). The company cannot control such external factors but they have profound impacts on its performance and the marketing mix. It is still highly depended on its core business in the United Ki ngdom and as such any economic slowdowns in the country can grossly affect it because it is exposed to the risks of market concentration. It is for this reason that the company is focused on growing its presence in the international market in order to raise its revenue base.Socio-Cultural FactorsThe British customers have increasingly developed more preference for one stop bulk shopping because of a variety of social changes. Tesco Plc has therefore increased the amount of non-food items in its stores so as to be able to take advantage of the opportunity. The company also offers a wide range of products that cater for the different diverse needs of people of the customers. Attitudes, beliefs and social conditioning often determine the type of goods and services demanded by the consumers (Richter 2012, p. 61). Additionally, the consumers are increasingly becoming aware of their health issues which change their attitudes towards food. Tesco Plc has had to adopt its marketing mix in or der to accommodate the increased demand for organic products. It was also the first to allow customers to make payments using cheques and cash at the checkout.DemographicsThe demographic changes in the UK population like aging population and more female workers mean that there is a decline in home meal preparation in the country. The company has increased food supply in its stores in order to satisfy the needs of such customers. The same approach is replicated in its international stores as it provides the local foods like whale meat in Japan and other foods in Malaysia and South Korea (Cunningham & Harney 2012, p. 90).Technological FactorsMany products of the company have of the company have been influenced by technology. Technology is therefore a major macro environmental factor that benefits both the company and the customers (Baines et al 2013, p. 77). The customers are satisfied through more personalised and convenient shopping while the company benefits through the development of an efficient supply chain.Environmental FactorsCompanies are currently facing increased pressure to acknowledge their responsibility to the society. The companies are required to operate in a way that benefits the society (Bradley 2005, p. 33). Tesco has been accused of selling genetically modified foods to children. The focus of the corporate social responsibility of the company is to comply with regulations and its corporate governance policy.Legal FactorsTesco Plc is required to comply with the different policies and legislations of the countries in which it has operations. For example in Malaysia it faced restrictions that limit its expansion in the country. The company has lowered the prices of some goods to comply with the pricing policies of different countries in which it has business operations. Internal Environmental AnalysisAlthough Tesco PLC has operations in different countries across the world, its core operations are in the United Kingdom which accounts for over 6 0% of its sales. This study will use different theoretical models in analysing the external environment of the company. The company continuously upgrades its ordering system, in- store processes and vendor list to improve the efficiency of its operations. It uses information technology to maintain its low priced leadership approach to supply chain management. The EPRG framework will be used to analyse Tesco PLC foreign marketing involvement. The company has to re-orient itself and align its operations to fit into the different levels of operational activities that a particular market segment requires. The EPRG framework assesses four types of orientation of a firm towards foreign marketing. It is very useful in helping companies asses and determine their operational strategies as it relates closely to the marketing mix. The strategies chosen by the company for each variable determines its overall operational strategy. The table below shows the EPRG analysis and marketing mix of Tes co PLC.ProductThe products of Tesco PLC are a mix of ethnocentric and regiocentric. The products that the company sells do not fit into all its market segments. Instead it sells products that are suitable for the respective regions in order to maximise sales (Thoenig & Waldman 2007, p. 111). The international expansion of the company takes into account the different tastes of the respective market segments. For instance it devoted a very big attention to the needs of the customers while venturing into the central European market as is reflected in the product line (Glowik & Smyczek 2011, p. 117). In the Czech Republic the company concentrated on providing the Czech products through retail shops. The same goes to China where the local consumers prefer buying live fish and turtles and other instant noodles unlike in the European market. Tesco PLC had to provide these products to the Chinese market in order to attract the Chinese customers. The other example is in Thailand where the co mpany had to adapt to the shopping habits of the Thai customers by introducing the fresh market hall to serve the interests of these customers who spent a huge proportion of their income on fresh foods. These new adjustments were introduced by the company to help it penetrate the new markets because some of these provisions are not available in its operations in the United Kingdom. The website of the company is also translated into the languages of the specific market segments to ensure that the prospective and existent customers get the latest information on the products on sale and offers if any. The other aspects of the company like online marketing and sales are consistently available in all the market segments.PromotionTesco PLC uses a mixture of both ethnocentric and polycentric promotional strategy. Although most of its promotional activities are those used in the United Kingdom, it also utilises the needs and characteristics of the particular market in formulating its promot ional strategies (Humby et al 2008, p.68). For example Tesco PLC implemented a strong plan for addressing parts of its offer to the customers in Thailand. The measures included remerchandising of its clubpack range of bulk products. It particularly targeted the small traders who shop regularly with the company. Another example is Poland where the company is launching a turnaround plan to improve its presentation of fresh food and is even introducing new concepts like bistro dining in order to differentiate itself from competition (Gunn 2009, p. 139). These plans are in some ways similar to the build better Tesco strategy being used in the United Kingdom but are a little adjusted to best serve the interests of the local market.PriceTesco PLC pursues a predominantly polycentric pricing approach in its international markets. The company attempts to organise its marketing activities based on the specific countries of operation (Humby et al 2008, p. 198). It treats each country different ly and formulates strategies that suit the specific local needs of the consumers. As such the prices of its products vary across different market segments depending on demand, income levels and demographics. For instance having had a difficult time in Ireland, the company launched pricing initiatives aimed at combating discounters and counter the lower prices offered by its competitors. The company reduced the prices in the stores particularly those close to the Irish border and has plans of extending the same to the rest of its stores in the country in the long run. The same low pricing strategy was also used by the company in Malaysia in order to attract more customers. In the other markets like England and Poland the prices are a little higher because they are sustainable for those market segments. In essence, Tesco PLC tries to ensure that the products and their prices fit into the demands of that particular market segment in question.PeopleThe management orientation of Tesco P LC has elements of both geocentric and polycentric influence. The global expansion of the company has been accompanied by teams that focus on both global and local markets. Its international expansion strategy has mainly been through joint ventures with the local partner firms in order to be sensitive to the needs of the local markets (Maynard 2013, p. 33). The company retains the employees of the partnering firms and continues with the approach of employing the local people because they are well placed to serve the needs of the local consumers. These local personnel are maintained by the company especially in the middle and low management positions because they are better placed to serve the needs of the local market than the foreign expatriates.Place and ProcessThe process of Tesco PLC is a mix of polycentric and geocentric. The company has adopted a global approach in some of its operations as it has designed its value chain in a manner that ensures that it minimises its operati onal costs. For instance when it came apparent that it was critical to reduce the prices of products in its stores in Ireland, Tesco PLC decided to drop its suppliers in the country in preference for favourable ones elsewhere. The management of the company has established its distribution channels to facilitate the movement of its products across the different regional and national markets (Zentes et al 2011, p.173). The process of the company also has some elements of polycentric approach because it uses some strategies based on particular countries. For instance in Asia it treats all the countries differently based their product demands are different making it impossible for the company to use the geocentric approach.As such it acquires the products from the local suppliers and uses local marketing channels for serving the needs of that particular market segment. The polycentric approach has helped the company penetrate into difficult markets like Malaysia, China and South Korea as these countries have significant political, economic and cultural differences with the United Kingdom (Zentes et al 2011, p. 45). The products of the company are sold in its stores which it rents in the major malls and shopping centres whenever it finds space or builds its own stores in cases where that is the best option for the market segment. The place can be said to be polycentric because the products are mostly in the big cities where there are many consumers with the ability to buy its products. The polycentric approach enables the company to strategically position itself in the markets in order to reach as many customers as possible.Proactive Market ResearchThe uses a polycentric approach in research and new product development because the needs of its customers in the different market segments are very diverse. In addition to this, some market segments like the American market have big industrial players like Wal-Mart who have a large base of loyal customers making it di fficult to venture into such markets with an ethnocentric approach.Proliferation of the BrandThe products of the company are standardised around the world to ensure that they are distinct and meet the required company standards.TOWS ANALYSIS of Tesco PlcThe TOWS analysis will be used to analyse both the internal and external factors in order to provide a holistic view of the position and direction of the company. The figure below shows a combination of the TOWS analysis that combines the DEEPLETERS analysis with the competitive advantages and EPRG model. INTERNAL STRENGTHS O Strong global brand and high brand exposure O Strong core UK market O Strong and stable growth in Asia O Financially sound O Variety of products to appeal to different consumersINTERNAL WEAKNESES OEthnocentric reliance on the UK market OStagnant or negative sales in some developed countries OHigh price elasticity due to competition and low costs of customers switching to other brands and loyalty OResistance to large firms in some countries EXTERNAL OPPORTUNITIES SO OContinue entering appropriate markets across the globe OContinue building on cost efficient pricing to attract more customers OGo into new markets and buy local retailers to gain market shareWO OExplore ways of reducing their operational costs in order to reduce prices for the consumers OIncrease the efficiency of its business process and supply chain OCapitalise on the opportunities present in the developing world by opening more stores there EXTERNAL THREATS OIncreased competition from other well established brands OPolitical and legal opposition against expansion in some economies OContracting consumer expenditures in Europe that reduce the demand for the non-basic goods OEconomic reforms may threaten multinationals like the finances and operations of Tesco Plc ST ORemain ahead of its competitors in terms of research and innovation in order to give the customers what they want OContribute to the society in which it operates to limit the political and legal barriers that inhibit its growthWT OIncrease the awareness of the brand through advertisement OWithdraw from the markets that are not performing well and use the funds to support other operations of the company The above analysis reveals that the company is on the right path as it has enacted mechanisms that will help it capitalise on its strengths and address its weaknesses. For instance the company has closed some of its international businesses that are not performing well like in the United States to reduce on loses. The company has also increased its operations in China and is focused in strengthening its presence in the emerging economies in Asia. Additionally, it is employing more local people and complying with the local regulations to reduce opposition against its operations in some economies.Opportunity IdentificationAnalysis of opportunity identification will be done using the BCG Matrix. The Boston Consulting Group Matrix (BCG) is important in analysing how companies allocate resources (Maynard 2013, p.81). The matrix splits the products of the company into four categories that determine how much money the company should invest in them. The categories are as follows: Cash cows should be used by the company for profits as much as possible Stars should receive investments so that they become the next cash cows Dogs have low share of market growth and should be sold as they depress the performance of the company Question marks have low share of high growth market and have the potential of becoming stars or dogs. The high street shops of the company are the cash cows. Tesco Plc has approximately 30% of market share in this division although the growth of the division has been very slow. The online operations of the company are the stars. The company is the largest online grocer in the United Kingdom. Tesco Plc should make more investments in this sector to improve its online offering because e-commerce is growing rapidly. The question marks of the company include video on demand service and blinkbox which face high competition from the big industrial players. The company should decide on the appropriate level of investments needed for turning this division into star. The Fresh and Easy operation in the United States was a dog and that is why the company decided to pull out of the country.Positioning/ targetingThe targeting strategy of Tesco Plc includes people of all ages and it offers a wide range of products to meet the demands of the customers. The company focuses on the specifications of products that are close to those of the rival companies in order to try and win customers from such companies. For instance it offers fresh and unreserved goods because people spend more money buying fresh products. In addition to product specifications, the company also prices its products fairly to attract more customers because households are very sensitive to price. Conclusion The findings of this study reveal that the strategies being pursued by Tesco Plc in its international expansion are in line with strategic models. The company identifies the opportunities present in the business environment and then devises the strategies for exploiting them. It has also adopted entry strategies like joint ventures and acquisitions for expanding into the international market. Such approach has helped the company expand its distribution network and win over the local markets by giving the customers a local approach. The company has also closed down the international businesses that are not doing well in the United States and Japan to reduce on loses and help it focus on other profitable markets. The company must continue to exploit the potential emerging markets and also looks for mechanisms of outdoing its major competitors. References Applegate, E., & Johnsen, A. (2007). Cases in advertising and marketing management: Real situations for tomorrow’s managers. Lanham: Rowman & Littlefield Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press. Bradley, F. (2005). International marketing strategy. New York: FT/Prentice Hall. Cunningham, J., & Harney, B. (2012). Strategy & strategists. Oxford: Oxford University Press. Glowik, M., & Smyczek, S. (2011). International marketing management: Strategies, concepts and cases in Europe. Mu?nchen: Oldenbourg. Gunn, M. (2009). Trading regime analysis: The probability of volatility. Chichester, England: Wiley. Humby, C., Hunt, T., & Phillips, T. (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page. Maynard, J. (2013). Financial accounting, reporting, and analysis. Oxford: Oxford university press McLoughlin, D., & Aaker, D. A. (2010). Strategic market management: Global perspectives. Hoboken, N.J: Wiley. Pradhan, S. (2009). Retailing management: Text and cases. New Delhi, India: Tata Mcgraw-Hill Education Pvt. Ltd. Richter, T. (2012). International marketing mix management: Theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos. Thoenig, J.-C., & Waldman, C. (2007). The marking enterprise: Business success and societal embedding. Basingstoke [England: Palgrave Macmillan. Zentes, J., Morschett, D., & Schramm-Klein, H. (2011). Strategic retail management: Text and international cases. Wiesbaden: Gabler. Appendix Ethnocentric Polycentric Regiocentric Geocentric EthnocentricProliferation of the Brand Promotionproduct Polycentric Price / place/ Proactive Market Research Regiocentric Geocentric People / process Global Marketing Fairmont Hotels and Resorts (Fairmont) is operating and competing in the hospitality industry, which has been affected vastly by the impact of global financial crisis, terrorist attacks, globalisation of the hospitality and tourism industry, the uncertainty surrounding the sovereign dept of some countries in EU, development of emerging markets, the rapid dissemination of global lifestyles and other economic and political uncertainties in the past few years.Fairmont is also affected by technological innovation as well as other broad macro environmental trends. This essay will examine the most recent trends of global macro environmental factors that are likely to have the most significant impact on the hospitality industry and more precisely on Fairmont Hotels and Resorts. First a brief overview of the Fairmont and its position in a current international hospitality market will be given. After this the nature and impact of global macro environmental variables will be explored. Company history Fairmont Hotels and Resorts (Fairmont) is the largest of the brands in the Fairmont Raffles Hotels International group and by combing three distinct brands: the Raffles, Swissotel and Fairmont portfolios and has become a truly global hotel company with 91 hotels worldwide. More than 65 hotels of Fairmont in Canada, United States, Europe, Asia, Middle East and Africa, and Mexio, Carribean and Bermuda, sit between the upper scale and luxury travel market. They also have one of the largest collections of storied properties in the world with well known addresses in the portfolio including The Savoy in London, the Fairmont Banff Springs, and New York’s The Plaza. The average age of the guest is 47, down about 8 years in the last decade. Fairmont hotels target diverse market segments, for example Fairmont’s clientele has been split almost evenly between group (above 45%) and transient business (around 55%), and almost evenly between leisure and usiness travellers. However, their core customer is the luxury mid-aged traveller. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. What are global macro environmental variables? As Doole and Lowe (2008) state: â€Å"The environments in which international companies must operate is typically characterised by uncertainty and change – factors which, taken together, increase the element of risk for international marketing managers†. As many authors argue the global macro environmental factors are something beyond the companies influence, and must be treated as non-controllable variables. The five major global macro environmental factors, as denoted by Lancaster et al. (2002), Kotler et al. 2005) and Reid and Bojanic (2010) among the other authors, marketing managers often examine and which affect all organisation are: demographic, economic, political/legal, socio-cultural and technological factors. However, Lancaster et al. (2002) suggest if businesses are able to identify and react to these factors quickly enough they would be able to be part of changes occurring and take market leading position instead of being forced into market followers position or worst case being unable to prosper and survive as an international business in the global competition. Yet the macro environmental variables as suggested by mainstream theorists (Lancaster et al. 2002, Kotler et al. 2005, Doole and Lowe 2008, Kotabe and Helsen 2008, Palmer 2008, Reid and Bojanic 2010) needs to be managed through marketing planning process; threats must be minimised and opportunities maximised. For Fairmont, as an international hotel the issue to keep in mind is that hospitality industry is in a â€Å"fast moving environment† as well as their product they sell is perishable when considering changes in marketing strategy or tactics. Thus they face more complex and changing environments where they operate and compete than other industries. In order to survive and prosper, the essential is to take account of, and adapt to, fast changing environmental conditions. To see and take advantage of marketing opportunities while at the same time anticipating any threats to their business. By indentifying environmental trends soon enough, management should be able, at least in part, to anticipate where such trends are leading and what future conditions are likely to result from such changes. (Lancaster et al. 2002, Palmer 2008). Explain how changes in the socio-cultural environment affect marketing decisions The UK population will rebalance by 2015 – families will be the most prevalent group, and the retired will have increased in number fastest. One-person households are set to increase fastest into 2015, following the trend witnessed into 2010. Emerging markets where social exposure and status are important along with the rising income and relatively wealthy middle class. Mainly affect young people who have an above average need for social acceptance, and international travellers, who are exposed to multicultural values. Fairmont target market age group younger than used to be †¦. Embracing social media is a key way to reach customers. â€Å"We could never have predicted the explosion of social media,† Laboy said. And yes, â€Å"you can have meaningful customer engagement via Twitter. † Hoteliers need to consider mobile tagging as a way to offer promotions to customers, he said. †¢Ethical challenges and the Green movement On one hand provides opportunities to connect to customers and employees. On the other hand Western consumers choosing brands look for reassurance that the product has been produced in what they see as a socially responsible manner. On the basis of ensuring products and ingredients came from authentic source of supply which did not leave to the destruction of the environment and that they are free from child slavery and that the people that make them are able to earn a proper living wage. Consumers globally are becoming better informed through better education and faster and more effective communication. Now firms are increasingly expected to ensure that their behavior is ethical and in the interests of the global community which makes up their market. However, international marketing executives operating across cultures will find themselves facing moral and ethical dilemmas on a daily basis on a wide range of issues. Some of those currently receiving particular attention are bribery and corruption, counterfeiting and piracy. Explain how changes in the economic environments affect marketing decisions The international hotel industry has shown signs of recovery in the first half of 2010 according to the bi-annual hotel survey conducted by Hogg Robinson Group (HRG). HRG’s interim survey is based on a combination of industry intelligence, actual room nights booked and rates paid by its UK clients during January to June 2010 compared to the same period in 2009. Globally, the hotel industry has shown signs of recovery in the first half of 2010 when compared to the same period in 2009. Although the survey reveals a fragmented global picture, the hotel market in Europe and the US appears to be stabilising, as rates are either flat or only marginally down. The emerging market economies of India and China have shown strong upturns in growth over the last six months. Year-on-year economic growth in Q2 2010 was 7. 9% and 10. 3% in India and China respectively and the resurgence in economic activity has helped to prop up room rates. Growth in both economies will begin to ease over the next year as central banks begin to raise interest rates to address inflationary pressures. In contrast though, the Middle East region recorded the highest rate decrease, with double digit falls in the UAE, Bahrain, Qatar and Oman. Many western economies are coming to terms with the budget cuts necessary to reduce sovereign debt levels which will inevitably soften room rate growth. Dynamic emerging economies have less need to take fiscal austerity measures in the current climate and we expect growth to be higher as a result. However, the survey shows that emerging economies have not, as of yet, fully recovered from the effects of the global economic downturn. In the UK, growth prospects are buoyed by a weak sterling which continues to support tourism and leisure travel. In addition, the ongoing recovery of the banking and finance sector will contribute to corporate demand for rooms. There are, however, significant downside risks to growth in the market emerging from future cuts in public spending Belfast and Beijing both suffer from an oversupply of hotels, the latter having experienced massive investment in recent years from major players keen to build a presence in this emerging market. Bangalore, a city reliant on business travel associated with the IT industry and call centres, is a classic example of a market ‘popping’ as it has seen rates fall as a result of a drop in demand due to the global recession coupled with significant new hotel openings which have led to a current oversupply of rooms. Services apartments have grown in popularity and some of the IT industry has relocated to other areas in India. The 5 star market achieved a marginal increase of 1%. Whilst there has undoubtedly been a trend for corporates to turn to the 4 and even 3 star sectors in the current climate, hoteliers in this sector have held out for rates at the expense of lower occupancy levels, conscious that any significant rate reduction has an adverse effect on service levels as costs are brought in line, resulting in damage to a hotel’s reputation for quality and standards. Reflecting the need for cost reduction, clients are downgrading between the star ratings as well as continually reviewing their programmes and renegotiating rates where possible. In the 3 and 4 star markets average rates have decreased as suppliers strive to maintain their share of the corporate market. We continue to believe that budget options are not always the cheapest option when the add-on costs are taken into account. Mintel The UK officially exited recession in the fourth quarter of 2009. GDP rose 0. 4%, subsequently increasing 0. % in the first quarter of 2010 then 1. 1% in the second quarter. While fears of a ‘double dip’ recession have eased somewhat, consumer confidence has remained weak as Britain has entered an ‘age of austerity’. Economic growth in Europe remains weak relative to other regions; Euro zone GDP grew year/on/year by 0. 6% in Q1 2010, compared to growth on 1. 2% in Japan and 2. 7% in the US over the same period (Hogg Robinson Group 2010). Global hotel sales are expected to increase 30-40% in 2011, according to hotel investment services company Jones Lang LaSalle Hotels. 009 was characterised by frozen liquidity, stalled transactions and drops in hotel performance and values globally, this year signalled a dramatic improvement, with more opportunities for buyers. The number of hotel sales is forecast to continue to rise substantially in 2011, reaching a value of $28 billion (? 18 billion) to $30 billion (? 19. 3 billion). ASPAC has seen strong growth this year. However, overbuilding in Abu Dhabi and Dubai are dragging down levels in the Middle East and Africa. Every region except ASPAC saw a rise in September, but a dip in October. ASPAC remained strong in October. ASPAC is one of White’s bright spots. She sees that market growing by 10-12% in 2011. Other areas showing strong growth this year are Sao Paulo, Mexico City and Rio de Janeiro. She sees occupancy will increase by 3-5 %, ADR by 4-5% and overall RevPAR by 6-9%. Looking at specific RevPARs, ASPAC will increase 10-14%; Europe, 7-9%; the Americas, 6-9%; and the Middle East and Asia, 3-6%. VAT Emerging markets Fairmont regional growth is driven by Middle East markets such as the UAE, Egypt and increasingly Saudi Arabia, as well as growing numbers of Gulf travelers that stay at its properties in the United States, Europe and Asia. The Middle East, despite being impacted by the global downturn, still shows resilience over the past year with revenue dropping less than other regions, industry figures showed. Saudi Arabia has a large critical mass, huge influx of travelers, the built in demand drivers, and it helps us support our partnerships with our shareholders. It is the world’s top oil exporter, is developing its tourism sector to lower dependence on oil and hosts an estimated 10 million Muslim pilgrims every year. The 14 planned hotels will be all under the Fairmont brand. Fairmont is likely to also add hotels in Qatar, the world’s top exporter of liquefied natural gas, whose economy is booming and hosting World Cup in 12 years time†¦(Walid 2010) Explain how changes in the political/legal environments affect marketing decisions Identify the major trends in the firm’s technological environments Broadband penetration continues to increase, even amongst the groups already most likely to have access. 200 mph train from London to Frankfurt arriving in 2013 + opening new markets bringing closer international trade†¦ In a world moving more and more towards globalization, hotel organizations ill need to communicate more quickly, operate more productively, offer their employees greater opportunity and deliver their customers enhanced benefits. Those companies that address these issues today will be better prepared for the global marketplace of tomorrow. Conclusion Fairmont competes in the strongly competitive hotel and lodging industry, focusing on the first class and luxury segments of the markets. Fairmont is impacted by change in the overall travel, tourism and hospitality industries as well as broader macro-environmental trends.Bibliography http://www.amadeus.com/amadeus/goldrush2020.html http://www.arabianbusiness.com/ fairmont-sees-14-more-hotels-in-mideast-by-2014-184514.html

MSC COURSEWORK IN MANAGEMENT QUANTITATIVE METHODS AND EXCEL Assignment

MSC COURSEWORK IN MANAGEMENT QUANTITATIVE METHODS AND EXCEL - Assignment Example The scatter diagram for the individual purchase share (IPS) showed that customers spend from 30-60 per cent of their total income on Hindon products. Meanwhile, the histograms revealed that customer ratings were widely dispersed for Factors 1, 2, 3, 4 and 7, whereas Factors 5 and 6, IPS and overall satisfaction were found to be moderately dispersed. The combined scatterplots for Factors 8 and Factors 1 to 7, showed that: (1) Factor 8 has a very strong relationship with Factor 5 and overall satisfaction; (2) Factor 8 has a substantial to very strong association with Factors 1 and 2; and (3) Factor 8 has a low to moderate relationship with Factors 3, 6 and 7, although 7 tends to be negatively correlated with Factor 8. All these three generalizations were verified using correlation analysis. The complete workings with 26 figures and two tables are shown in Appendix 1. 2. The HD management is interested in finding out the average perceptions of HD  Factors 1 to 7 as seen by all of its customers. Do calculations to produce information on what you can say about these average perceptions on the basis of your sample.   Answers: The average customer satisfaction ratings are as follows: For Factor 1, 3.5; for Factor 2, 7.9, for Factor 3, 5.2; for Factor 4, 2.4; for Factor 5, 2.9; for Factor 6, 2.7; and for Factor 7, 7.0. From the average perceptions, it may be concluded that among Factors 1 to 7, Factor 2 or the design factor obtained the most favourable rating of 7.9 from the customers, followed by Factor 7 or the website quality factor with the second most favourable rating of 7.0. Factor 3 or the reliability factor was rated to be mediocre from an average of 5.2. The rest of the factors received very low ratings, with Factor 4 or the price factor getting the lowest average rating of 2.4. 3. The management of HD

Case study on vodafone Example | Topics and Well Written Essays - 750 words

On vodafone - Case Study Example This constitutes what is known as diversification, a strategy for business growth through starting up or acquiring businesses outside the firm’s current products or markets (Kotler and Armstrong, 2010). This strategy has significantly paid off for Vodafone. It has managed to gain competitive advantage and has also managed to expand in different global markets. There are many advantages that can be derived by the company through diversification. It is in a better position to attract many customers and it can also customize the products and services offered to suit the different needs of the customers. In the event that I am the CEO of Vodafone, I think I would need to focus on differentiation in order to create supreme customer value in the products and services it offers. Differentiated products are unique and they are often seen as valuable by the customers. The other advantage of differentiation is that the products offered are outstanding and they can be hardly imitated by the other competitors. This strategy has been adopted by other successful companies in the telecommunications industry such as Apple. This company has gained a large market share through its innovative and differentiated products such as the iPod and its iPhone. These products are unique and they have superior value which appeals to the interests of the targeted customers. The company can also be in a position to charge premium prices for the products that are differentiated. This can also help the company to gain competitive advantage over the other players in the same industry. 4. The potential threat facing Vodafone is related to the aspect of competition. It has been observed that the deregulation of the mobile telecommunications industry has enabled the other players to enter into the market. This has seen a significant rise in the number of players intending to operate in

Piracy in the internet Essay Example | Topics and Well Written Essays - 2000 words

Piracy in the internet - Essay Example The question here is how the piracy on the internethad affected the economy? While the internet has become a useful resource over the years, piracy on the internet has had a huge impact on the economy. (Thesis) As internet is a renowned medium of communication, it is a viable platform for such illegal activities. And this popularity of internet has led to an increase in the piracy activity. A person who is engaged in the process of piracy can do all his/her activity on the internet including the advertising and sales of the product. Piracy on the internet is a significant criminal problem because of the easiness of performing it, even over a long distance. Generally speaking, the foremost piracy was done on digital music files, and this has caused much damage to the artists and music industry. Apart from this, movie industry is also a victim of piracy on the internet, and this has negatively affected the economies of many countries. II.Online Piracy : An enormous economic problem Pir acy on the internet is a significant economic problem which affects different sectors of the U.S. economy. Piracy is the theft of music, movies, videogames and software. The infringement on the copy right of these entertainment medium can affect the U.S economy on a large scale. There is a huge cast working behind the entertainment industry, and they are recording artists, songwriters, computer technicians, audio engineers, marketing experts, producers, publishers and other creative experts. Internet users, downloading illegally one or two songs or movies, may not show any negative impact on the entertainment industry, but when millions of people do the same, it causes billion dollar loss on entertainment world. When no compensation is allotted to the creative people in the entertainment industry, the effect is devastating. The problem of online piracy is not negligible and is a big enough issue to ignore. It does not only violate copyright and patency, but also steals revenue from creative people working in different fields on a business arena. The American intelligent property business provides high paying employment to many individuals, and infringement on intellectual property steals them off their wages. Loss of American jobs also is another adverse effect of internet piracy. The online theft of intellectual property cannot be considered something different from stealing of products from a retail store. So, the piracy on the internet makes it mandatory for the U.S. legislation to enforce law on the illegal internet pirates. In order to understand the negative effects of internet piracy, it is necessary to scrutinize every aspect of it deeply. A. Online piracy and U.S. economy The piracy on the internet has a tremendous impact on the economy of any country as it is a business which can be done with great aspect of anonymity. Any person or organization can indulge in piracy as internet is a business platform which allows people to conduct commercial activit y under the cover. The piracy is done on music, movies, software and e-books which indicates the amount of damage it can cause to the entertainment industry and other commercial organizations. According to Sprigman and Raustiala (1), â€Å"online piracy is an enormous problem that costs the United States economy about 200 to 250 billion dollars every year†. The piracy on the internet has caused many problems to the American economy, which sometimes can be difficult to gauge. It is the

A hypothetical situation Essay Example | Topics and Well Written Essays - 250 words

A hypothetical situation - Essay Example First, data gathering and analysis need to be conducted (Slide 5). Over 55 percent residents have at least a bachelor degree (Plano Economic Development [PEC]a). Thus, switching to another company should not involve a long transition period, as most workers already possess basic knowledge needed for the service industries. Following is the second phase, or selection of a local development strategy (Slide 5). Since the IT sector is strong in Plano, emphasis should be on supporting these companies and furthering their success (PECb). By 2012, most companies that experienced strong growth were in the IT sector (PECb). Third phase is selection of local development projects (Slide 5). Again, support should go to the IT sector. In phase four, action plans should focus on coordination with companies, and stimulation through additional workshops given to labor (Slide 10, 12). Then, project details specification, preparation and implementation could be conducted. Plano’s strength lies in its educated workforce and presence of successful service oriented companies. As a result, layoffs can be counteracted by the growing IT companies, which are in need of additional labor as a result of their

Business Strategy 2 Essay Example | Topics and Well Written Essays - 2500 words

Business Strategy 2 - Essay Example Mission Statement: Mission statement is a statement which is used to describe why the organization exists and to explain what the company does to achieve the vision. The mission of a company is the one which changes as the organization develops. An example of such a statement is that of Wipro, which reads, ‘Our mission is to be a RF System Solution Provider, through its innovative research and design works for a new world of broadband wireless communications’ (Wipro Techno, 2010). The statement of company highlights its working towards the vision that has been set down by the company. Vision: The vision of a company can be defined as the intended future that the company aims at reaching. This is a long term view and is the basis for all the planning of the organization. An excellent example of this is the vision of Wipro which reads, ‘Contribute for global e-society, where a wide range of information is being exchanged beyond time and space over global networks, which breaks down the boundaries among countries, regions and cultures, allowing individuals to take part in various social activities in an impartial, secure way. Continous effort to enhance people’s lifestyle and quality by means of developing new technology in wireless communication’ (Wipro Techno, 2010). Core Competencies: The core competencies of an organization are the basic knowledge, abilities and skills that a company possess. This helps in classifying the organizations and to learn what the organization is best at doing. For the example of Wipro, as explained by the President and COO for Wipro Infocrossing, Sameer Kishore, ‘IT infrastructure management is our core competency and we will bring a well-proven data center transition and managed services methodology to help CSG meet its goals’ (Wipro Corporate, 2010). Strategic Approach: The strategic approach used by Wipro is one which is goal

Subsistence Modes and Their Impact on the Amish Culture Research Paper

Subsistence Modes and Their Impact on the Amish Culture - Research Paper Example It does not require settlement, but it is also not reliable and makes it difficult to prepare for difficult times. Horticulture refers to the science of cultivating plants for human use which requires a great deal of knowledge regarding which plants are the most useful for which activities and how to make them grow. Pastoral lifestyles are characterized by herding large numbers of livestock around open land areas according to the seasons and availability of water. This type of lifestyle requires the availability of open land and the ability to move around. An agricultural form of subsistence can be thought of as farming, raising both animals and crops to support human life. This is different from an agrarian lifestyle only in that the agrarian lifestyle focuses on an entire community working together, all of them relying on agriculture as the base means of support but not all being engaged in farming as their personal means of support. An industrial society is recognizable to most of us simply because it is closest to the type of society we live in today in the modern world dominated by businesses, technology, mass production, and masses of people everywhere. However, there are still some societies that have managed to hold onto older forms of subsistence even in the face of widespread industrialization. By studying societies such as the Amish, it is possible to understand how a cultural group's form of subsistence helps to shape other elements of their culture such as their attitudes to religion, family life, and marriage. The Amish are a relatively isolated group of horticulturalists living in scattered pockets throughout the United States, Canada, and Mexico. According to Powell (2012), "The first sizeable group of Amish arrived in America around 1730 and settled near Lancaster County, Pennsylvania, as a result of William Penn's 'holy experiment' in religious tolerance" (p. 1). This group of people disagreed with the Anabaptists in Switzerland regarding some foundational religious concepts associated with their selected lifestyle, causing them to move to the Americas and begin their own religious sect. As a group, the Amish are dedicated to the horticultural way of life, which works to grow fruits, vegetables, and other plant materials necessary for survival within a self-contained, self-sustaining community of close-knit individuals. They believe in living as close to the land as they can, doing things naturally and depending on nature to meet their various needs. "Two key concepts for understanding Amish practices are their rejection of 'huchmut' (pride, arrogance) and the high value they place on 'demut' or humility and 'gelassenheit' (German, meaning: calmness, composure, placidity)" (Scully, 2007, p. 30). This natural approach to life was easy back when they first moved to America and the land was mostly wilderness, but as the land became more populated and particularly once it began to industrialize, it was their dedication to th eir traditional means of subsistence that led them to isolate themselves further and further from the rest of the world, as they found it necessary to create rules that would govern and protect their way of life. "All aspects of Amish life are dictated by a list of written or oral rules, known as Ordnung, which outlines the basics of the Amish faith and helps to define what it means

Radical Reconstruction Essay Example | Topics and Well Written Essays - 500 words

Radical Reconstruction - Essay Example Congress passed the Civil Rights Act of 1866, established the Freedmen’s Bureau intended to stop the lawmakers in the South from passing discriminatory legislation. President Johnson angered Radical Republicans by vetoing these laws but both were overridden by Congress which then rejected the Supreme Court decision in the Dred Scott case that denied citizenship rights to freed slaves by passing the 14th Amendment. In addition, it provides that no state can â€Å"deprive any person of life, liberty, or property, without due process of law.This Amendment also gave the right to black men aged 21 and over to vote and run for public office. However, despite these reconstructive legislative efforts white on black violence became increasingly commonplace in the South.Ex-Confederate troops and southern loyalists formed paramilitary organizations to fight the Union Army to kill all blacks and any whites that opposed their cause. White vigilante organizations derailed Reconstruction and re-established ‘home rule,’ a term used to describe whites only in the government and legal system. Blacks were terrorized and threatened not vote and certainly not run for office. The devastated South never received economic help that had been previously promised by Lincoln thus never fully recovered economically. The oppression of Blacks likely continued to a greater degree and for a longer period of time due to Lincoln’s assassination. The cumulative amount of human misery caused by Johnson is incalculable.

Former president of South Africa Essay Example for Free

Former president of South Africa Essay My friends and I had joined and have been a member of the African National Congress for a long time. Our non-stop mission is to remove apartheid. Since 1944, when I had just joined the antiapartheid organization ANC, we have been trying to talk with the government officials about the unfairness and the disadvantages of apartheid. Our non-violent mission to get rid of apartheid seems to go nowhere. The United Nations and the United States, too, is backing us up with our couple of hundred black colored folks. Since the government is mostly white dominated, they wouldnt listen to our concerns because removing apartheid would be a great disadvantage for them. Most factory or company owners are white. Removing apartheid would mean that they would have to pay the blacks and the colored folks the same money since right now white people get more paid than us. This is just one of the many things the whites would suffer if an antiapartheid nation was formed. In the footsteps of Mohandas Gandhi we pursue a non-violent protest. I was not a messiah, but an ordinary man who had become a leader because of extraordinary circumstances. Clearly, one could draw the point on how miserable our lives were and under these circumstances you suffer greatly or stand up for your culture, stand up for your country and the meaning of our tribes. A changing world demands redefinition of old concepts. Africa, first step where humans took on this planet and we follow the biblical rules. I detest racialism, because I regard it as a barbaric thing, whether it comes from a black man or a white man. Dear Journal: November 1962 This is my first night in prison. I do not write to you in shame since I believe to be lucky enough to escape hanging. I am currently imprisoned at Robben Island with some of my colleagues for protesting against the true Africans not having any democratic rights, which wiped out the possibility of bringing peace to South Africa. We Africans do not even have any of the Basic Human Rights. We are born with these rights and unless we give them up  for a certain type of government they are ours to keep. Us not having any human rights was an unarguable point since at Sharpeville in March of 1960 the police fired at an African crowd and killing 67. Most of them were shot in the back. No one in his right senses would choose such a life, but there comes a time when a man is denied the right to live a normal life, when he can only live the life of an outlaw because the government had so decreed to use the law. I could have continued with my life with what I was taught to do in life; fight, and since I was almost considerably a professional boxer I could have made good money and have a high-social life. But I chose to fight for our Basic Human rights, bring peace and end apartheid. And is this what I get for trying to get equal rights? I have been sentenced for life in this forbidding, desolate place. This was my home. It was so big at the time. I dont know why it is so small now. I am treated harshly in this place. We do not receive healthy food and we have to work in a lime quarry. I can only write letters no longer than 500 words every six months and eventually I was able to talk with Winnie my dearest wife. We were not allowed to read books nor newspapers so the only way I could get information about what is going outside was through Winnie and her letters. Dear Journal:December 27, 1988 You could say Im getting used to my imprisonment. Since December, I was moved to a cottage at Victor Verster Prison. The reason I believe why the government moved me to this comfortable prison is because; back in August, when I became very ill the government was afraid that if I died there would be a massive revolt. Because of my enormous popular support, I was taken to one of the best medical centers in the country. When in October I felt better, I was moved here. I feel much safer and more comfortable. This was just a prison farm even with a swimming pool. At least I do not have to work on fixing roads and collecting seaweed on hot summer days. During the winter, back at Robben Island, we worked at Limestone Quarry and after 10 years of labor my doctor told me that I shouldnt lift so hard. The South African Government published my photos to show how much comfort I was living in. After all the restrictions I have received, these were the first photos of myself since 1966. In the name of the law, I found myself treated as a  criminalnot because of what I had done, but because of what I stood for, because of my conscience. After all I did expect them to treat me harshly, I was the one of few man who stood up for my country and because of what I was trying to accomplish made it so unbearable towards the government. I have fought against white domination, and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal, which I hope to live for and to achieve. But if needs be it is an ideal for which I am prepared to die. The United Nations Article states that all men shall have the basic human right, independence and equal treatment. So I shall receive that right. Dear Journal:August 17, 1984 I have been telling you about in how horrible living conditions that black people live in. But maybe you dont exactly know what they are. Well let me tell you a broad definition of apartheid. Apartheid was a law unfair to black people in South Africa and it was made even before I was born. It limited our civil rights. We couldnt vote nor have proper jobs. We endured bad housing such as slums with no electricity or pluming. Black people were arrested most of the time for no major particular reason and put into really bad prisons. So now you know why it is so important for me to end apartheid. A man who takes away another mans freedom is a prisoner of hatred, he is locked behind bars of prejudice and narrow-mindedness.The oppressed and the oppressor alike are robbed of their humanity. After 20 years at Robben Island, the states most guarded prison, my people were asking for my independence. In my isolation section, I was secretly able to keep track of what was going on at the outside world. According to the information I received, newspapers started writing headlines such as FREE MANDELA and LET MANDELA GO. I was so respected and recognized that the whole world started to notice how much the people wanted to free me. What I dont understand is why they waited so long. It was hard to know what was going on but I made it my business to keep track of what was happening in my nation and in the world. The United States and Great Britain were naming streets and parks after me. I didnt realize till today how people looked up to me  and considered me important, for what I have tried to do and will still try; end apartheid. Human rights groups and Universities gave me honors and awards but it was impossible for them to ever reach me. Its not like theyre papers which could be sneaked in, well I will just have to wait till I receive my independence. Dear Journal:May 11, 1994 Yesterday was one the happiest days of my life. I was the president of South America. After 27 years if suffering in prisons. After the next 4 years of my release I had been involved in rebels against the government, beside my followers. These last 4 years chaotic and violent. My supporters fought viciously with the Inkatha Party of the Zulu chief Gatsha Buthelezi. Many were killed on their side but unfortunately so did many on our side. When in 1986 I started to make negotiations with Botha I had refused his deal to give me my freedom under such conditions where I had to live in Transkei, reject violence and many other things. If I accepted these conditions just for my freedom, it would be a violation of what I stand for in my spot at the ANC. I kept it a secret till when I had to tell my friends so they could help me get my freedom and I could do well for my nation. The new President of South Africa and leader of the National Party, F.W. de Klerk, in the end decided to release myself and the other political prisoners. He also made ANC legal so I when I asked him for my freedom he released me. On February, 1990 I was released. But my joyful days werent over yet. A general election was held in April, 1994. And about a year after the elections, yesterday I became the new and first black president of South America. Never, never, and never again shall it be that this beautiful land will again experience the oppression of one by another. The sun shall never set on so glorious a human achievement. Let freedom reign. God bless Africa! The people were dependant on me because they knew that I would spare a civil war and follow whatever the ANC says to do so. As the people saw me end apartheid along F.W. de Klerk back in 1993 and received the Nobel Peace price, they expected me to bring many other good reforms. I promise to change the whole perception towards black people.

Does an International Political System exist?

Does an International Political System exist? Adding Another Page to the International Political System’s History Book The International Political System’s existence has been questioned in every way, and a plethora of studies have been conducted either to verify its very presence or reject it. It has gone through countless criticisms and praises. But even if we identified the truth about its existence, what would be the importance of knowing if such a system existed? Perhaps it is to make the obscure world a little bit clear. We get to learn things in the system better and possibly even predict what can happen in the future. The only tough task I presume is to classify them since the scope is immense. This paper aims to dwell into the subject matter and prove that one does exist. The first part of the paper will tackle the definitions of the words, â€Å"international,† â€Å"political,† and â€Å"system,† and how they constitute a set of elements peculiar to others. Having put together their definitions, I will turn my focus to the underlying topics that conform to the International Political System’s existence. And lastly, I will provide a conclusion that is going to sum up all my points in this paper. The term â€Å"international† was popularized by a political philosopher named Jeremy Bentham at a time when nation-states were perceived to be prominent actors in the world arena.[1] Using a less authoritative definition, it is â€Å"existing, occurring, or carried on between nations,† according to The English Oxford Dictionary. Furthermore, what is political, according to David Easton, refers to the â€Å"distribution of social values[2].† Systems, however, as defined also by David Easton, are just â€Å"constructions of experiential values, impartial and are not defined by ideology.[3]† Although we are more familiar with defining systems as, â€Å"sets of interacting parts that comprise a whole.† In addition, Hedley Bull also defined international system as a union of states bounded by interaction. This interaction, though, should have a significant amount of impact on another’s behavior[4]. Therefore, an International Political System inv olves two or more states bounded in common interaction with relation to the allocation of social values. To further elaborate the specifics of defining a system, especially one that is political, I will be using David Easton’s Systems Analysis and Categories for the Systems Analysis of Politics. With Easton’s given definition of a system above, it is said to be an open and adaptive system. He suggests that social systems create an open system. An open system is a system that responds to the environment’s influences and vice versa[5]. David Easton argues that a system cannot exist in a void. He claims that system requires an environment for it to exist[6]. And this environment, which is composed of the physical, sociological, social, and psychological, should enclose a system. Therefore, the identification of boundaries is clear. The environment is divided into two parts: intra-societal and extra-societal. The intro-societal consists of systems quite similar to that of the political. These may include a system that is economic, social, etc. While on the other hand, the extra-societal encompasses systems that do not belong within the society. Systems that are international in scope fall under this category – extra-societal (also called â€Å"super systems†). Thus, an international political system is one of the said systems. Now that the definitions have been provided, I will now give topics that indirectly claim that an international political system exists. They are its very foundation of today’s system. Moreover, topics such as structure-functionalism and the identification of patterns will be discussed. A factor to consider whether or not an international political system exists is the presence of intergovernmental organizations. These organizations address the problems of its members and solve them[7]. Having said so, there is a constant interaction between states. This is accomplished through the building of institutions or modifying the old ones. Take the United Nations for example, the European Union, and the World Bank, too. The United Nations have been participating in peacekeeping missions around the globe[8]. Consequently, it is an instrument for regulating power in the international system, acts as arbitraries in pacts or agreements between states, inspires political change, builds norms, ensures development of states. The ability to intervene in the politics of others is interaction. The European Union, however, evidently presents the interdependence of each member in the system. Thus, conflict would be avoided. It is also known not just to prosper financially and politica lly, but to observe human rights and see things in a democratic manner[9]. The World Bank however hopes to eradicate poverty across the globe and provide impartiality in the progressing world[10]. All of which have goals that are not centered in just one state. The scale ranges from a regional collective to an international/world collective. Thus, intergovernmental organizations give way to the existence of an international political system. With the inevitability of intergovernmental organizations, comes the existence of international laws. In neorealism, there exists a structure occupied by anarchic units. And in order to maintain stability and remain organized within the system, established rules are to be followed[11]. These rules make up the international laws. Although the only downfall of having such international laws is the fact that it invades the sovereignty of the states; therefore, international laws are being observed with consent of the state. The state might feel threatened that its sovereignty would be at stake. Transnational institutions are able to connect people in different places, strengthening ties between them. These are corporations that are â€Å"transnational.† They go beyond what it is to be a state or a nation. Although they are not states which we usually identify as units in an international political system, they do have what it takes to interact which undeniably still affects the system. Hence, they can be seen as units of analysis on this context. Existent before and today, diplomacy has been a big factor to prove that an international political system exists. Diplomacy is the peaceful relations among state[12]. It has existed throughout the course of history, preventing wars and promoting peace within the system. Without the will of states to communicate or interact, diplomacy then would be rendered useless. And had there not been diplomacy when interaction occurred, the options would have been to ignore or to go to war. Evidently, whatever choice a state pursues inevitably affects the behavior of the others. Thus, diplomacy is vital in conforming to the presence of an international political system. Treaties are written forms wherein states agree to something. This may include two or more states. It is also ruled by international law. Then again, this is political, and it includes two or more states which are our current units of analysis. Moreover, they do constitute a system. Treaties have been prevalent throughout the course of world history. Some of them include the Westphalian Treaty, which gave the birth of the definition of a state. Armistices which are also referred to as a ceasefire among warring states, contributes to the development of an international political system[13]. Today, we can see the armistice North Korea and South Korea which has been going on for a while now. Another feature is war. War is deeply connected to culture and is even as old as man himself. Although in contemporary times, when everything is quite organized, and wars occur due to the failure of politics[14]. Conflicts spawn when interests contradict, and this is political. World War II for example, came into being because of an immense sense of pride – Nazism. This ultra-nationalistic idea had interests which contradicted many, and so a war was brought into existence. What are usually associated with wars are the formations of alliances. There could exist two factions or a bipolar system where the power rests on two parties. From a liberalist’s perspective the increasing power of an ally isn’t much of a threat and neither do you feel threatened. In fact, you feel more secure. Somehow, this interaction shows an acknowledgment of one state to recognize the other. Hence, from a liberalist’s standpoint, as opposed to realism, cooperation is best, and interaction is greater[15]. Those who conform to this conceive of an absolute gain, or a positive or a negative sum game. Wherein both parties may have a win-win situation or a lose-lose situation. Unlike from a realist’s standpoint, it is always a zero sum game where one wins and the other loses. Hence, realists believe solely on self-interests, where liberalists, on the other hand, believe in shared interests[16]. Since the structure of the international system is anarchic, as conformed to neorealism, conflicts favor the system[17]. Observing the behavior of states, they appear to be relative such as how power that exists is. States normally try to balance their power to whoever has much, or surpass them[18]. Since systems promote stability and unity, the balance of power is intrinsic to the subject matter. This is done out of security purposes, which is in fact, political. Another issue to be tackled is the existence of its boundaries. The international political system, I suppose, should be an open and adaptive system, as what David Easton envisioned for a political system[19]. It should be able to accept whatever the environment has to offer and adapt to it. In order to identify the environment, we must first know the boundaries which separate it from the system. The fact that there exists an international economic system, suggests that it is a different field from the international political system. We can already identify a hint of its environment this way. Instead of focusing on how much the international political system has, we draw our attention more on what it lacks; then systematically, we can easily identify what belongs to its environment. Many critics though such as Lampert believe that the system is too immense that it leaves no space for the environment. But then again, it has all the qualifications of a system; it is only what the syste m lacks that is part of the environment. These aforementioned topics tell us that the system does exist. Now, I will be moving to the structure-functionalism theory. It is often called as â€Å"scientific analysis[20].† It often asks the questions: 1. What patterns exist in the study? 2. What are the conditions that these pattern produce? 3. What processes exist? First, I will define what a structure is. Structures are patterns to which a process is taking place. Functions, however, is defined as â€Å"a condition resulting from the activity performed by a unit[21].† Therefore, structure-functionalism ultimately refers to the foundation of theories to which they explain a comprehensive system framework. In light of the situation of determining the existence of the international political system, the structure would refer to the disturbances that affect the behavior of the units involved. Patterns usually provide us foresight. It is the importance of studying the international political system in order to predict what could possibly happen in the future. Since it clears what is obscure, it could help us establish norms that conform to the patterns that the structure provides. Wars, for example, have been countless results of patterns. From a realist’s point of view, there exist polarities. Power, which every unit struggles for, is a social value. It is their interest and patterns such as balancing of power, offensive realism, defensive realism, come into play[22]. Whatever deviates from these patterns triggers war. It is plausible that almost anything can be quantified today. By providing a set of actions to political actors inevitably mean that system exists. Therefore, without an international political system, patterns would not be provided and understanding the political phenomena in society will be difficult. This is one of the reasons why an international political system should exist. It will provide a framework that will guide political scientists or scholars who specialize in the field of international relations. It is to provide a political map and understand the underlying causes as each situation occurs. Consequently, should this field be taken as a discipline of study, future scholars could possible devise multiple theories which can benefit the entirety of the system. Furthermore, discontinuities can pose no threat to the missing links or the gap that development took a leap. And even better, this leap could spring forward to an even farther destination. Conclusion: Of the given topics above, I have attempted to prove that an international political system exists. From the very definitions of these terms that make up the subject matter, to intergovernmental organizations that exist within the system, to international laws by which states respect and ultimately follow with consent, to transnational institutions or actors that expand or go beyond a state level of analysis, to how diplomatic relationships refer to the preservation of their respective politics without conflict, to wars that eventually happen due to the patterns provided by the international political system, to how formation of alliances meddle with the interactions of states and the influences abroad, and to the realist’s perspective of an anarchic system. Further discussion about the scope of the system has been talked about, identifying the boundaries of All these topics are involved in the activities that comprise the international political system. To identify the origins of the system, I have used the structure-functionalism theory and Systems analysis. Structure-functionalism is a foundation to many systems. It provides the patterns found in the study and used the structure-functionalism theory. I have found it useful to incorporate this field to conform to the system’s existence since it has been a foundation to many systems in the environment. It starts off by identifying patterns found in the political phenomena. Consequently, it determines the functions of each element included in the structure. Having done so, a system is created. David Easton’s analysis however of a political system states that it is adaptive and open. Moreover, he states that systems are not bounded by an ideology. Furthermore, he states that environment which encloses the political system can be divided into two: intra-societal and extra-societal. He further states that the intra-societal environment consists of systems similar to that of the political; while extra-societal, on the other hand, involves supra systems, or systems international in nature. And lastly, I have provided instances why an international political system exists and should exist. I have stated multiple assessments that could either help us get through international matters in a good way or the opposite, all depending on the existence of an international political system. Bibliography European Union. (n.d.). Retrieved August 29, 2014, from European Union Web site: http://europa.eu/about-eu/index_en.htm Hamilton, K., Langhorne, R. (1995). The Practice of Diplomacy. New York: Routledge. McCormick. (2004). Comparative Politics in Transition. Indiniapolis : Cengage Learning. Susser, B. (1991). Approaches to the Study of Politics. New York: Prentice Hall. The World Bank. (n.d.). Retrieved August 29, 2014, from The World Bank Web site: http://www.worldbank.org/en/news/feature/2013/04/17/ending_extreme_poverty_and_promoting_shared_prosperity Wansbach, R., Rhodes, E. (2000). Global Politics in a Changing World. Houghton Mifflin Company. Young, O. (1968). United Nations and the International System. International Organization, Vol. 22 No. 4. [1] Richard W. Mansbach and Edward Rhodes, Global Politics in a Changing World (Boston:2000) [2] Bernard Susser, Approaches to the Study of Politics (New Jersey, 1991) [3] Ibid. [4] Hedley Bull, Anarchical Society (New York, 1977) [5] Bernard Susser, op.cit. [6] Ibid. [7] Richard W. Mansbach and Edward Rhodes, op. cit. [8] Oran R. Young, United Nations and the International System (Madison: 1968) [9] Retrieved August 29, 2014, from http://europa.eu/about-eu/index_en.htm [10] Retrieved August 29, 2014, from http://www.worldbank.org/en/about [11] David Kinsella, Bruce Russett, and Harvey Starr, World Politics: The Menu for Choice (Boston, 2010) [12] Keith Hamilton and Richard Langhorne, The Practice of Diplomacy (New York, 1995) [13] John McCormick, Comparative Politics in Transition (Indianapolis, 2007) [14] Richard W. Mansbach, op.cit. [15] Bruce Russett, Harvey Starr, and David Kinsella, op.cit. [16] Ibid. [17] Ibid. [18] Ibid. [19] Bernard Susser, op.cit. [20] Ibid. [21] Ibid. [22] Bruce Russett, Harvey Starr, and David Kinsella, op.cit. Sociology: Attack On Biological Determinism Sociology: Attack On Biological Determinism Biological determinism is a theory that tries to explain a persons behaviour and other aspects of life in relation to his or her genetic makeup. This theory was encompasses the work of various prominent scientists such as Mendel, Charles Darwin and Francis Galton. Biological determinism abnegates the idea of the surrounding influencing the characteristics and behavioural aspects of an individual. For decades, this theory has been expounded in order to explain human behaviour comprehensively. Charles Darwin proposed heritable characteristics are determined through natural selection. Darwin was of the opinion that an individual would inherit the optimal characteristics that would ensure his survival or have a reproductive advantage. However, sociologists have strongly criticized the biological determinism theory because it does not take into account the environmental factors that affect behaviour (Banyard and Grayson, 2000). This article aims to discuss the concept of biological determ inism and the opinion of sociologists on this concept. Discussion Biologists, when referring to different behaviours and roles of individual in the society, agree that a set of predetermined biological process determine these behaviours. Therefore, people think and act in different manner because they have different development in their brains (Velden, 2010). Biological theorists are of the opinion that the chromosomes and hormones in his body control brain cell formation. For example, the male in the society are equipped with both the Y and X chromosomes whereas the women only have the X chromosome. The Y chromosome in men leads to production of testosterone and other male hormones. Therefore, the male brain develops differently from that of a woman due to the difference in genetic material in the sexes. Biologists have gone further to use the differences in male and female brain to explain the difference in behaviours between the sexes (Kronfeldner, 2009). Biological determinism operates on the assumption that all behaviours have particular causes, which are mainly genetic or related to biological functions and processes. Experiments done by Raine et al (1997) focused in the abnormalities found in the brain of murderers. Raine et al (1997) tried to find determine the common factor in murderers who had put a plea of not guilty by virtue of insanity. In the experiments, Raine et al (1997) looked at the PET scans of murderers and observed their cortical and sub-cortical brains. This experiment aimed to determine whether having brain dysfunction and abnormalities like schizophrenia are linked to the violent behaviours exhibited by the murderers. Raines experiment only focused on the innate factors while it ignored the external factors such as the environments that may control the behaviours of an individual. Biological determinism also focuses on reductionism. Reductionism views individuals as divided into hierarchical groups. Therefore, the biological determinists view the inequalities between sexes, nations, classes as intrinsic rather than extrinsic (Carolan, 2005). Therefore, this theory portrays the picture that if one person is less successful than the other is, it is s not because of the contributing factors in the environment, but because the other person is intrinsically incapable of being successful. Biological determinists therefore believe that men in the society are dominant because they are intrinsically more aggressive and rational than women. According to this theory, biologically inheritable material and not the surrounding environment determine division in the society (Carolan, 2005). It is the opinion of most sociologist that it is irrational to consider social classification as a genetic factor. This is because human from different divides and social backgrounds have been known to interact and live in similar classes. It is also logical to assume that the environment and the surrounding enforces some traits and leads success or failure of an individual in a society. It is from this mode of thinking that sociologists have formulated their theories on human behaviour and societal interaction. The external environment contributes greatly to the behaviour of a person in the society. In fact, according to sociologist the surrounding environment solely regulates behaviour. Although biologists believe that only biological processes influence behaviours, there are various flaws in this perspective. Biologists tend to ignore cognitive behaviours exhibited by individuals in their theory of biological determinism. This is where sociologist criticizes the biological determinism theory. Sociologists believe that people exhibit different behaviours depending on the surrounding environment. For decades, the sociologists view on biological determinism has been that of disapproval. Most sociologists are uneasy with the biological determinism theory because it does not fully explain behavioural exhibition in people (Carolan, 2005). Sociologists disapproval of determinism is justifiable to a given extend especially when such disapproval is guided by ideologues that seek to validate, and rectify, the status quo of the biological determinism. The argument advanced by sociologist is based on the fact biological determinists have a fear that there is a probability of l osing the genic capacity. Therefore, sociologists believe that looking very deep into the realm bio physiology to explain social phenomenon is irrational and rather irresponsible. Social scientists such Skinner believe that all behavioural aspects of a person are determined by the external stimuli (Boeree, 2006). Skinner in his theory concluded that the concept of free will is just an illusion and a persons behaviour will usually conform to his surrounding rather than be genetically determined. Skinners theory on behaviour was majorly based on operant conditioning. Skinner believed that an organism or a person operated in a specific environment with various stimuli that contributed towards specific behaviours. Therefore, skinner believed that when a person or organism is exposed to certain environment a stimulus known as the reinforcer contributed towards his repeated behavioural exhibition (Boeree, 2006). From Skinners theory, we can deduce that a behaviour followed by a reinforcing stimulus has a higher likelihood of being repeated or not. Skinner used the example of a rat in a cage with a bar or pedal. In case the rat presses the pedal or the bar, it leads to release of food pellet. Assume the rat is bouncing in the cage and accidentally presses the bar then the food pellet is released. Therefore, this rat will tend to repeat this behaviour not because it inherited such traits but because it there is a reinforcing stimulus in the environment (Boeree, 2006). Watson John supports Skinners opinion by also showing that the surrounding environment governs an individuals behaviour.   Watson assumes that behaviour exhibited by an individual can be correlated to other observable occurrences in the environment. In Watsons opinion, there are usually definite occurrences that precede and follow exhibition of certain behaviours. Watsons behaviourism theory attempts to explain the relation between stimuli in the environment and an individuals response (behaviour). Watson like Skinner borrowed his idea on behaviour from Pavlovs conditioning experiments. Watson believed that individual learned through stimuli substitution and similarly behaviours in individual are exhibited according to change in stimuli rather than genetic predispositions (Winfred, 2010). Watson became one of the many sociologists to oppose the mentalist concept. He believed that the early neuroscientists were very ignorant on how the nervous system and the brain functioned. At that time, biological determinism was widely accepted as an explanation to behavioural exhibitions. However, Watson changed this opinion by using contiguity to explain how organisms learned. Watsons theory assumed that emotions were complex expression of classical conditioning and therefore complex behaviours only came about due to combination of recognisable reflexes (Winfred, 2010). Like Skinner, Watson believed that repeated activity strengthened the learning process and the learning process is what creates the difference between human behaviour. Despite the fact that Watsons position did not explain the concept of human learning, his theory is currently considered as one of the pioneers to learning sciences. Conclusion In the society, the most obvious feature is inequality. It is obvious that some individuals have great wealth while others are poor Different groups explain these inequalities according t their preferred theory. Biological determinists believe that inequality in the society is as a result of the intrinsic factors. Sociologists on the other hand believe that social differences are as a result of extrinsic factors. Both these arguments are passionate and provide interesting view into the human behaviour and social organization.Sociologists try explaining the relation between human beings and their surrounding while neglecting the concept of biological determinism. However, socialism alone cannot explain some behavioural patterns neither can biological determinism. It is necessary for both the sociologist and biologists to move towards a relatively dynamic theory, which is open to interrelation of theories from both sides of the divide. No matter how much the sociologist may wish to sti ck to their theory, they cannot evade the complex nature of biological organisms. As much as the environment influences the behaviour, it is necessary to note that chemical reactions and hormonal changes also influence how organisms and human behave. Currently, it would be absurd to support only one theory due to the evidence available. Social theories provide their arguments, which are as compelling as the arguments provided by the biological determinists. It is therefore irrelevant for sociologist to wage war against biologists since booth theories have weaknesses, which can be augmented if the theories are combined to form a grand theory that explains human behaviour.

Portrayal of Women in The Good Earth :: Good Earth Essays

Portrayal of Women in The Good Earth The Good Earth focuses around the life of a Chinese peasant, Wang Lung, who struggles to overcome a poverty-stricken life. The accounts of Wang Lung's life portray traditional China. One prominent aspect of this story is how women were depicted in society. The role of women in China is woven throughout the novel. Depending on their social status, each female character within the novel gives readers a different perspective of a woman's role during this period. In addition to their roles, the author includes the trials and tribulations these women must face as well. As a whole, the importance of these female characters are based upon their contribution to the ego's of the male protagonists and as being providers of support to both family and order in society. In Pearl S. Buck's The Good Earth, women are depicted to be consistent with the authentic Chinese culture of that period. Paul A. Doyle, a literary critic, remarks that Buck's stories were improbable and simplistic (Chauhan, 1994, 120). He later adds: "In structure, The Good Earth uses a chronological form which proceeds at a fairly regular pace. Buck's stories take the epic rather than dramatic form, that is to say, they are chronological narratives of a piece of life, seen from one point of view, straightforward, without devices; they have no complex plots, formed of many strands skillfully twisted, but belong to the single-strand type, with the family, however, rather than the individual as a unit (Buck 35). As Wang Lung and his father begin this family strand, one by one characters are introduced from Wang's viewpoint. In regards to women in his society, he objectively portrays them for what they are worth. In spite of his smooth surface, the novel shows a complicated feminism. On the one hand, the woman's situation is clearly, almost gruesomely, presented: Chinese village society is pat riarchal, oppressive, and stultifying to women (Hayford, 1994, 25). The clearest illustration of this occurs through O-lan, the wife of Wang Lung. O-lan comes about in the first chapter of the novel. At the age of ten, her parents sell her off to the Great House of Hwang, where the village's wealthiest landowner resides.

Racism versus Civil Rights Movement Essay -- African-American Civil Rig

"Struggle is a never ending process. Freedom is never really won. You earn it and win it in every generation." -Coretta Scott King, page666 The 1960's were a time of great turmoil in America and throughout the world. One of the main topics that arouse was black civil rights. In my essay I plan to compare the difference of opinion between these particular writers and directors, towards racism and the civil rights movement in the 1960's The movement truly got underway with civil rights leaders such as Martin Luther King jr. and Malcolm X in the early 1960's. Students who wanted to bolt on the equality and protest bandwagon quickly followed. Most of the students went to the Southern states (Mississippi, Alabama, Louisiana, etc.), to stop the racism and hate crimes. The truth of the matter is that the violence and abhorrence would get worse before it got better. The Klan became stronger and more violent, committing many more lynching and gruesome murders. Bit by bit most of the Caucasian Americans came around to the idea of integration, and did not believe that the African Americans as a 'threat' anymore. The only reason that this great monumental change occurred was because of the great leadership of Malcolm X, Martin Luther King jr., and not to mention the thousands of other less famous civil rights leaders, that worked to change the views of their community. There also where lobbyist and protesters that risked there lives and went out on a limb to struggle against injustice. All factors, put together, made one of the better most changes of the twentieth century. Rob Rheiner (the director of Ghost of Mississippi) has successfully portrayed the blatant dishonesty towards blacks by the police force and Mississippi courts. On one occasion when the accused murderer was in court, the Govener of the state went up and shook hands right in front of the victim's wife. Another example of dishonesty against blacks was that a retired judge had taken home murder weapons (mainly from the African American murders) and kept them as souvenirs. It was later discovered that the police officers had also taken home evidence from crimes against the African Americans, for souvenirs. The murderer portrayed a "couldn't care less" attitude during the first trial in 1962 and the retrial in 1992. He knew that he would be f... ...e a fatal mistake, many times. Quotes "We don't except Jews because they reject Christ and have control of international banking cartels, they are the root of what we call communism today. We do not accept papists, because they bow to a Roman dictator; Turks, Mongols, Tartars, Orientals, or Negro's because we are here to protect Anglo-Saxon democracy for Americans."(page 3) "One day right there in Alabama little black boys and black girls will be able to join hands with little white boys and girls as sister's and brother's."(page 3) "I have a dream that one day this nation will rise up and live out the true meaning of it's creed."(page 2) "Struggle is a never ending process. Freedom is never really won. You earn it and win it in every generation." -Coretta Scott King(page1) Bibliography Bibliography The Ghost of Mississippi; Rob Rheiner; Columbia Tristar; 1992 Bernard Aquina Doctor; Malcolm X; 1992; Writers and Readers publishing inc. Kira Albin; Quiet Strength: The Faith, the Hope, and the Heart of a Woman Who Changed a Nation; 2000; Zondervan Publishing House Mississippi Burning; Alan Parker; (I don't know the company that produced it); 1988

Compare the portrayal of men and women in Turned and in Tony Kytes, the arch -deceiver :: Charlotte Perkins Gilman Thomas Hardy

‘Turned’ by Charlotte Perkins Gilman, and ‘Tony kytes, the arch-deceiver’ by Thomas Hardy, are both short stories. They are about the relationships between men and women. ‘Turned’ is a more severe story. It is about a man called Mr Marroner going abroad for work, and his wife finding out that Mr Marroner had slept with their servant Gerta. Gerta then becomes pregnant and, consequently Mrs Marroner tells Gerta to leave. However, Mrs Marroner soon realises that it was Mr Marroner’s fault, and therefore Mrs Marroner and Gerta leave before Mr Marroner returns home. ‘Tony Kytes, the arch deceiver’ is a more light-hearted story. Tony is a man that likes a lot of women, and there are a lot of women that like Tony. Tony is supposed to be engaged to a young women named Milly, however on a journey home from town he meets two other girls. Both are previous girlfriends and they start flirting with him. Tony ends up with two girls hiding in the back of his wagon and one sitting beside him. He gets in a bit of a muddle. However he ends marrying Milly. This story is about a man who is unsure about how he feels towards his fiancà ©. Mrs. Marroner from ‘turned’ was a well educated, high society woman. She lived in Boston, an upper-class suburb, had a Ph.D. and once lectured at university. A woman being highly educated was very rare for the early 20th century. Because of her suburban upbringing and education she was a confident, free thinking and independent women who relied on no one. She was the more dominant person in her marriage. We know that she has interesting life as the author says ‘her well-filled, well-balanced mind, her many interests.’ This proves that she has an interesting life and has many interests. Mrs Marroner’s feelings for Gerta change a lot throughout the story. When she first found out that Gerta was pregnant, she was devastated, very emotional. She could not believe that something like this could happen because Gerta was almost like a daughter to Mrs Marroner. When Mrs Marroner had thought about what had happened her feelings for Gerta changed again, she re alised that it was Mr Marroners fault. She then decided to forgive Gerta. Many women would put up with a bad husband rather than have no husband, however, Mrs Marroner isn’t like this. She leaves her husband to take care of Gerta.