Company analysis Essay Example | Topics and Well Written Essays - 1500 words

Comp some(prenominal) analysis - Essay ExampleFor instance, McDonalds engages in a serious training program for its managers. The training program is referred to as Hamburger University where professionalism is the base of its success.The McDonalds plan to come after encompasses a framework for its global business. Through its strategic focus of the elements of people, product, place, price and promotion, the company has been able to fuck off the largest number of customers in the fast food industry. This has been in line with combination of financial discipline that has do it possible for the organisation to develop and maintain competitive advantage.For there to be success in any business, Yuece (5) argued that there is a need to have innovative ideas that enable a company to develop the lively products and services including introducing new products for the customers. This goes in line with the continued market research especially on customers need and preferences. With this in mind, McDonalds has been able to able to design online services where customers are able to order online. This creates efficiency and diminution of time wastage.However, the company has been experiencing bad image in relation to unhealthy food habits encouraged by the consumption of fast foods that have been linked to obesity and other bad eating habit complications. This has take to the company being involved in several lawsuits and other legal cases. For instance, many cases have been brought fore in relation to trade mark issue. In addition, due to increased contest, McDonalds has faced stiff competition from its competitors. This has been attributed to what McKean (4) termed as rationality of consumers. This is the situation where customers become rational in consumption depending with the variety of choices that go in line with their needs and preferences. Therefore, if McDonalds competitors offer what some customers think best suits them, there are high school chances that